TikTok Marketing

How Cruel Summer’s Comeback is Thanks to TikTok

If there’s one thing consistent on TikTok, it’s power of Swifties to get her music heard everywhere they go. Here at Pentos, we’ve noticed a ramping effect that ties in with real-world events, such as album releases, or tour dates. … Read More

How to Use TikTok’s Ad Manager to Reach More Fans​

TikTok Ad Manager can yield powerful results for your brand, especially when paired with the insider knowledge that Pentos provides. … Read More

The Top 10 Artists Discovered on TikTok in 2019

What artists took off on TikTok in 2019? … Read More

TikTok Organic Reach Explained by The Institute of Human Anatomy

Hear how Justin Cottle has grown from 0 to 10M followers while publishing educational content on TikTok. … Read More

The 10 Most Talented Cats on Tiktok

How to calculate and measure user engagement rates on TikTok … Read More

How To Check TikTok Analytics With Pentos

Go beyond the default analytics and use Pentos to gain deeper insights on your TikTok account performance. Track all your metrics in one place. … Read More

TikTok User Engagement Rate

How to calculate and measure user engagement rates on TikTok … Read More

The Best TikTok Video Editing Tools

Create the best content on TikTok with these leading video editing tools. … Read More

What does FYP Mean?

#fyp, #foryou, and #foryoupage are the 3 most common hashtags across TikTok. So using them hardly means you will make it to the For You page. … Read More

Pros and Cons of TikTok

TikTok is the fastest growing social media platform and dominates mindshare. What are the pros and cons of the social platform for brands? … Read More