Author Archives: Joseph Hawkins

How Cruel Summer’s Comeback is Thanks to TikTok

If there’s one thing consistent on TikTok, it’s power of Swifties to get her music heard everywhere they go. Here at Pentos, we’ve noticed a ramping effect that ties in with real-world events, such as album releases, or tour dates. … Read More

How to Use TikTok’s Ad Manager to Reach More Fans​

TikTok Ad Manager can yield powerful results for your brand, especially when paired with the insider knowledge that Pentos provides. … Read More