8 May 2020 — 8 min read | Posted in Tiktok Marketing | Posted by Lachlan Kirkwood

How Artists Can Use TikTok To Promote & Track Your Music

How Artists Can Use TikTok To Promote & Track Your Music

The rise of TikTok has revolutionized the social landscape for both users and creators alike. With an emphasis on short-form video, the platform has reinvented the way we consume and create content. Unlike Instagram, the prominence of video content on TikTok has created a new channel for those passionate about sharing content that includes audio.

Whether it be funny videos or trending challenges, each TikTok post is powered by a music track, making the viewing experience more engaging. As a result, music has become an essential component of the platform, enabling users to creatively add their favorite songs to each video.

With over 2 billion downloads, TikTok is an essential platform for artists looking to promote their music. TikTok’s music library has made it easier than ever for users to search and discover new music trending across the platform. As popular videos are recreated by the community, featured songs can quickly become viral as an essential component to a new video trend.

Unlike publishing music to traditional streaming platforms, TikTok empowers its userbase to start promoting a song on behalf of the artist.

Some of the most popular songs in the recent year have been attributed to their success on TikTok. Artists like Lil Nas X, Billie Eilish, and Tones and I, have all become success stories as their popular hits were included in viral TikTok challenges.


Tiktok music

With such a large userbase, it’s more important than ever for artists to prioritize TikTok when looking to promote their music. Although the platform has created an unprecedented opportunity for music distribution, it’s important to first understand the best marketing strategies to give your music the greatest chance of going viral.

Are you ready to get the most out of TikTok for your music? This guide will share everything you need to know.

How To Add Your Song To TikTok

Unlike most streaming platforms, any user has the ability to upload music to TikTok. Through the platforms video editing toolset, it’s possible to quickly add a song snippet, then share this for everyone to use.

When adding your song to TikTok, follow these simple steps:

  1. Start by selecting the 10-15 second snippet of the song you’d like to upload. You’ll then need to render a version of this song as a video.
  2. Upload the video file as a regular TikTok video.
  3. Once the audio has been added to the platform, you can select the track, then edit its title. To properly attribute the song to an artist, we recommend formatting the track title to include the song name and artist name e.g. Track Name – Artist Name
  4. Now anyone can create a new video and reuse the audio from your original track.

Tracking Your Song On TikTok

After publishing a song to TikTok, it can be difficult for artists to measure how well their track actually performs across the platform.Most artists are curious to understand; how many people have used their song, how many likes and comments these videos generate, and if their song becomes more popular each day.

Artists spend hours manually reviewing their tracks to keep count of how many times their song is featured in videos. Not only is this tedious and time-consuming, but it also doesn’t reveal much about the overall success of the track.

If an artist has multiple songs they’d like to follow, it’s almost impossible to properly track the performance of each individual song.

On the surface, TikTok doesn’t display the essential analytics that artists need, leaving them unaware of important trends that can influence their success.

Using the music tracking tool within Pentos, it’s possible for artists to glean valuable insights for any sound they upload. You can even track multiple sounds at once.

Pentos Music Analytics

The Pentos dashboard automatically updates each day, sharing the most accurate data for artists to follow. This data can include:

  • The number of posts featuring the song
  • Total amount of video views that feature the song
  • Total amount of likes on videos that feature the song
  • Total number of comments on videos using the song
  • Total number of shares from the videos using the song

This data can be displayed as a collective total, or can even be broken down into daily trends, allowing artists to determine if their track is gaining traction.


tiktok Music Analytics

Tracking a song is as simple as adding the URL into the Pentos tracking tool, then watching it update with new data each day.


tiktok url

Using Pentos, it’s also possible for artists to create viral alerts, notifying them when a track has reached a new level of success. You can continually make changes to the viral alert thresholds, helping you slowly conquer the platform and celebrate each win along the way.

Pentos Viral Alert


Using TikTok Influencers To Promote Your Music

Once you’ve uploaded a song to the platform, it’s time to get strategic and build engagement around your track, creating the first wave of viral growth.

With explosive growth opportunities, TikTok has become home to some of the worlds most popular influencers. With creators like Charli D’Amelio, Loren Gray, and Riyaz Aly all building large audiences, brands are now beginning to collaborate with these influencers to promote content.

But it’s not just brands who are working with these creators to promote content. Artists are now using these collaborations to immediately promote their new music to millions of followers.

But like all influencer partnerships, how can you accurately measure how effective each collaboration was at promoting your music?

With limited analytics across the platform, it can be difficult to identify what core metrics are important to measure, and how an influencer’s post compares to the industry benchmarks.

What if there were a way to actively measure the growth of each influencer’s profile, as well as the specific posts they create featuring your music?

Using Pentos, it’s possible to monitor these important analytics, helping you properly measure the tangible success of each influencer collaboration.



Getting Started

After you’ve partnered with an influencer to start promoting your song, you can easily add the video URL into the Pentos dashboard.

If you’re working with multiple influencers, it’s even possible to display an overview of all these videos. This data will update each day, allowing you to stay on the pulse of new trends.

Tiktok Video Analytics

It’s also possible to dive deeper into the analytics of each individual video, displaying the total number of likes, shares, comments, and video views it receives.

Tiktok Analytics

Within each video, you can also view a graph of the video’s performance based on a daily timeline, allowing you to see when an influencers video starts going viral.

Pentos provides artists with best TikTok analytics to properly measure their influencer collaborations, saving them both time and money.

Promoting Music Through TikTok Challenges

Some of the most popular videos on TikTok are user-generated challenges. These challenges are a fast way of gaining viral traction as millions of users actively participate by recreating the original video.

When a challenge is created, it includes a dedicated hashtag, allowing users to follow each submission. As TikTok displays a list of trending hashtags on the discover page, challenges are a fast to gain traction on a video.

Pro tip: When developing a challenge, consider creating a unique dance that matches the hook or rhythm of your song. Challenge videos perform well when TikTok users have a guideline to how they can participate in the video.

@the.mcfarlands

You asked for it... Here it is 📸 ##blindinglightschallenge ##blindinglights ##happyathome

♬ Blinding Lights - The Weeknd

After releasing the hit ‘Yummy’ in 2019, Justin Beiber joined TikTok and immediately created a challenge to promote his new single.
@tonylopez

That yummy yum 😛

♬ Yummy - Justin Bieber

When he published an original clip of the song, Justin also included a call-to-action, encouraging users to show share their Yummy videos. As a result, the #yummychallenge was created.

The challenge required users to create a Yummy dance routine, or even share a video of some yummy food they were eating.

After just four months, the #yummychallenge has accumulated over 1.6 billion views across the platform, making it a viral sensation.

Yummy challenge

If you’re an artist looking to promote your music, creating a TikTok challenge should be a top priority.

But how is it possible to measure how popular a challenge becomes? How will you know if it’s a TikTok success?

After creating a hashtag challenge with your song, you can add the hashtag within your Pentos account.

tiktok hashtag analytics

Using Pentos, it’s even possible to track several hashtags at once, allowing you to also compare your challenge to others across the platform.

On the hashtag page, Pentos will display:

  • The total number of posts
  • The total number of posts in the last 24 hours
  • The total number of views
  • The total number of views in the last 24 hours

Pro tip: In Pentos, you can easily click the link button on the right-hand side of a challenge hashtag to view a full list of all of the videos using your song.

If you’d like to uncover more about how well your hashtag is performing, you can click-through and view a breakdown of the full details of a specific hashtag.

On this page, Pentos will uncover:

  • The average engagement rate across each video using the hashtag
  • The average amount fo comments on videos
  • The average likes on videos using the hashtag
  • The average views per video using the hashtag

Tiktok Yummy Challenge

Once again, you can also break this data down by its daily performance, allowing you to spot spikes in engagement.

Pro strategy: If you notice your hashtag has been trending, but its total engagement suddenly drops, you can start collaborating with more popular influencers to drive more engagement to the challenge.

TikTok has completely revolutionized the way artists can grow their audience and music with new listeners. It’s more important than ever for music creators to understand how they can leverage the platform to successfully promote their songs. With the right tools, we’ve made this process easier than ever, giving artists a competitive advantage over the rest of the industry.


Ready to take charge and get the most out of TikTok? Start your 14-day free trial with Pentos and learn how you can make your next song a viral sensation.

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