17 Feb 2020 — 3 min read | Posted in Tiktok Marketing | Posted by Thibault Le Ouay

Anatomy of a Viral Song on TikTok

Anatomy of a Viral Song on TikTok

We used the number of song’s posts and the number of likes, comments, and shares for the top posts of a song. Our study is based on the top 50 of each category. The data is from the eleventh of February 2020.

What Makes a Song Go Viral on TikTok

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The average Tempo is 125.4 bpm

We used Librosa to calculate the Tempo of a song.

Type Average Tempo (BPM)
Most Liked 125.6
Most Shared 123.6
Most Commented 125.5
Most Posts 126.9

Top posts Tempo

Tempo of Sounds Top Posts

Top liked Tempo

Tempo of Sounds Top liked

Top commented Tempo

Tempo of Sounds Top commented

Top shared Tempo

Tempo of Sounds Top shared

The average duration is 19.5 seconds

Type Average Duration (s)
Most Liked 22.25
Most Shared 17.10
Most Commented 18.9
Most Posts 19.7

Top posts duration

Duration of Sounds Top Posts Tiktok

Top liked duration

Duration of Sounds Top liked Tiktok

Top commented duration

Duration of Sounds Top commented Tiktok

Top shared duration

Duration of Sounds Top shared Tiktok

66% of the content is licensed content

On TikTok there are two types of music :

Top Posts

Proportion of Original Sounds

Top Liked

Proportion of Original Sounds

Top Commented

Proportion of Original Sounds

Top Shared

Proportion of Original Sounds

For every licensed song we tried to get the Artist genre using Spotify API

Top posts

Top genre of Sounds Top liked

Top liked

Top genre of Sounds Top liked

Top commented

Top genre of Sounds Top liked

Top shared

Top genre of Sounds Top liked

Danceability

For every licensed song we tried to get the Spotify track id to get the danceability

Top posts

For top posts, the average danceability is 0.75.

Top liked

For top liked songs, the average danceability is 0.76.

Top commented

For top commented songs, the average danceability is 0.74.

Top Shared

For top shared songs, the average danceability is 0.75.


Read more about our TikTok Music chart


Our top list

Top 5 of the Sounds with the most posts

Song Posts Duration Tempo Original
Lottery by K Camp 22862029 20.1 151.9 False
All I Want for Christmas is YOU by plottwist 19054158 12.96 143.5 True
Suicidal by YNW Melly 15230266 11.23 92.2 False
Say-So by Doja Cat 14515072 10.97 112.34 False
Young-Thug—Relationship (feat.-Future) by oouumanii_ 13738237 10.03 143.5 True

Top 5 of the Sounds with the most likes

Song Comments Duration Tempo Original
Can We Kiss Forever by Kina 788608 29.02 112.3 False
Falling by Trevor Daniel 714644 21.6 129.2 False
Lottery by K Campo 89495294 20.1 151.9 False
Falling by Trevor Daniel 88699075 14.8 123.1 False
Freddie Dred Opaul by Freddie Dredd 88042396 35.7 143.5 True

Top 5 of the Sounds with the most comments

Song Likes Duration Tempo Original
Can We Kiss Forever by Kena 788608 29.02 112.3 False
original-sound by Seb_pena 714644 8.5 112.3 True
No Idea byDon Toliver 652588 12.2 112.3 False
オリジナル楽曲 by 🐷きょっちゃん🐽 88699075 14.8 151.9 True
Make You Mine by PUBLIC 644808 39.3 103.3 False

Top 5 of the Sounds with the most shares

Song Shares Duration Tempo Original
All I Want for Christmas is YOU by plottwist 15805861 12.9 143.5 True
going to the store by going to the store 5659416 14.6 135.9 False
Moto by Ajay Hooda Dilerkharakiya 5483149 26.5 151.9 True
Inside Their Head by TT remix 4914019 13.1 135.9 False
The Git Up by Blanco Brown 4470271 15.4 99.4 False

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